JustSchool is an online English-language school on the cutting edge of EdTech, with expert teachers who deliver maximum value to their students.
The Client needed to build an effective analytical system from scratch to evaluate the ROI from the purchased traffic and gain valuable insights into their marketing initiatives.
An analytical system built from scratch that automatically extracts data from AmoCRM into a database. Informative dashboards are generated for transparent budget allocation and efficient management.
You need custom analytics if
JustSchool managed its leads in AmoCRM, which is an easy-to-navigate tool with poor analytical functionality. As a result, they couldn’t efficiently evaluate their investments in paid traffic and other marketing initiatives.
To overcome the challenge, they needed expert help from Valiotti Analytics to:
The ultimate challenge was to set up data extraction and processing, considering a large data scope. We created a serverless infrastructure and automated data collection and processing based on category, which allowed for seamless data transfer from AmoCRM to the database.
To address the problem, we implemented the following steps:
The final solution looks like this:
For JustSchool to have access to transparent marketing budget spending and its ROI, we set up informative dashboards in several steps:
That's how Alexander Dolmatov, Chief Marketing Officer, described our work together on this project:
It has been a pleasure working with Nikolai. First off, he tries to learn about the project in great detail to understand its needs. Secondly, the terms arranged in advance are almost always met, if there are no pitfalls along the way. And thirdly, you can come up to Nikolai with an idea and he knows how to turn it into a real project. That’s my best bet!
If you need help with selecting or creating data analytics tools, feel free to contact us.
You can write directly to our CEO or submit a request on the site. We are looking forward to our collaboration!
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