Nikolay efficiently automated our marketing reporting using SQL / VBA tools. Working together we’ve built a series of predictive models and elaborated a client segmentation approach based on cluster analysis. Established a new way for the marketing department to operate by. He’s always committed to getting the job done, highly recommend!
Chief Marketing Officer, Lenta
The Client's Goal
The client's goal was to develop a system of customer clubs using purchase history.
Our Approach
We used R and cluster analysis with K-means algorithm identified customer clubs based on customer purchase history and created personalized offers.
The Result
The response in customer clubs was up to 30%.
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