10+ dashboards for data-driven management and growth at a global crypto platform

The Challenge

Worldcoin is an ambitious global project aiming to provide equal economic opportunity to everyone through a new digital currency distributed to every human on Earth. To achieve this at global scale, they built a proprietary device called the Orb that verifies unique-humanness through iris scanning — a technically complex operation being deployed across dozens of countries simultaneously.

With operations spanning continents and millions of users to onboard, Worldcoin’s leadership needed robust analytics to track project progress, understand user behavior, monitor operational efficiency of Orb deployments, and make data-driven strategic decisions. Their existing analytics setup couldn’t keep pace with the scale and complexity of the operation.

Privacy and data sensitivity added another layer of complexity. Worldcoin’s iris-scanning technology and global currency distribution involved highly sensitive personal data across jurisdictions with varying privacy regulations (GDPR in Europe, various frameworks in African and Asian markets). The analytics infrastructure needed to provide business intelligence without compromising user privacy — aggregated insights for decision-making without exposing individual-level biometric or transaction data to dashboard users. This required careful architectural decisions about data access controls, aggregation levels, and audit logging.

Our Approach

We worked closely with Worldcoin’s product and operations teams to design and deliver a comprehensive dashboard suite covering multiple facets of their business:

• Product Analytics: We built dashboards tracking the core product funnel — from app download to Orb verification to wallet activation to first transaction. This gave the product team visibility into where users dropped off and which markets showed the strongest conversion patterns.
• Cohort Retention Analysis: Given the unique nature of Worldcoin’s user base (millions of users across diverse global markets), we implemented sophisticated cohort analysis to track engagement over time by geography, acquisition channel, and verification method. This supported data-driven decisions about onboarding optimization.
• Operations Dashboards: We created real-time operational dashboards for Orb deployment management — tracking device utilization, verification throughput, geographic coverage, and operational bottlenecks across the global network.
• Strategic KPI Framework: We worked with leadership to define and implement the core KPIs needed for board-level reporting and investor updates: user growth, verification rates, geographic expansion metrics, and engagement indicators.

A distinctive aspect of this engagement was the scale requirement. The data infrastructure needed to handle analytics across millions of users in dozens of countries with varying data privacy requirements — a challenge that required careful architectural decisions.

We also implemented automated anomaly detection across the operational dashboards, alerting the operations team when Orb utilization dropped below thresholds or when verification rates deviated from expected patterns in specific locations. This enabled proactive operational management — identifying and resolving issues in specific markets before they became systemic problems. All dashboards were built with privacy-by-design principles, ensuring that user-level data was never exposed in visualizations while still providing the granularity needed for operational decisions.

Results

• 10+ custom dashboards enabling real-time insights across product, operations, and strategic metrics.
• Cohort retention analysis supporting the onboarding of millions of users worldwide with data-driven optimization.
• Operational intelligence allowing the team to optimize Orb deployment logistics across global markets.
• Board-ready KPI reporting that streamlined investor communications.
• Scalable analytics architecture handling global-scale data volumes.

Technologies Used

SQL, Python, modern BI tools, cloud data warehouse, global-scale data infrastructure.

Project Screenshots