Fractional CDO for CMOs: Turn Marketing Data Into Revenue Decisions
You're spending $500K+ on marketing but can't prove which channels actually drive revenue.
The data challenges keeping you up at night
Attribution Is a Black Box
Google says one thing, Meta says another, your CRM says a third. You're making $500K budget decisions on data you don't trust.
No Real CAC Numbers
You know customer acquisition cost matters, but you've never seen a truly blended CAC that accounts for all channels, including sales team cost.
Reporting Takes Days
Every Monday starts with 3 hours of pulling numbers from 6 platforms into a spreadsheet. By the time the report is done, the data is stale.
Can't Prove Marketing's Impact
The CFO asks 'what did marketing generate this quarter?' and you can't give a confident answer. Your budget is at risk every planning cycle.
How we solve this for your role
Marketing Data Audit
We map every data source, tracking pixel, and attribution touchpoint. Identify gaps, duplicates, and misattributions across your marketing stack.
Unified Attribution Model
Build a practical attribution framework — not a $200K MMM, but a clear, trustworthy model that reconciles with your finance team's numbers.
Automated Marketing Dashboard
One dashboard that pulls from all channels, shows blended CAC, LTV/CAC ratio, and channel ROI. Updated daily, no manual work.
Marketing → Revenue Pipeline
Connect marketing data to actual revenue outcomes. Track not just leads, but pipeline contribution and closed-won attribution by channel.
From first call to measurable results
Data Source Audit
Map all tracking, pixels, UTMs, CRM fields. Fix critical tracking gaps.
Attribution Framework
Build unified attribution model. Align marketing and finance on definitions.
Dashboard & Automation
Deploy automated marketing dashboard. Train your team on self-serve analytics.
Optimization
A/B test attribution models. Run incrementality tests. Optimize budget allocation.
From Guesswork to Board-Approved Marketing ROI
A D2C brand spending $200K/month on paid media had no reliable attribution. We built a unified model, discovered 35% of spend was going to over-attributed channels, and helped reallocate budget — resulting in a 28% CAC reduction within 60 days.
What our clients say
“Valiotti Data has enabled us to react much more quickly and appropriately to signals and to improve day-to-day operational outcomes.”
"Nikolay’s team has been phenomenal to work with over the past few months. They were able to put together some wonderful insights, reports, and Tableau dashboards for our management teams across various departments. We look forward to working with Nikolay’s…
“Since about six months, Nikolay and his team are doing tremendous work for us. They're sharp, professional, efficient, and excellent communicators. They managed to bring clarity in a very complex and chaotic environment, with a patient, yet ambitious pace. Nikolay…
Ready to close your data leadership gap?
Book a 30-minute Data Diagnostic call. We'll assess your situation and give you an honest recommendation.
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