You Can’t Prove Marketing ROI to the C-Suite.
Marketing spend is up, but you can't connect it to revenue. The CFO questions every budget request. Attribution is a mess. You need data infrastructure that proves marketing works.
The data challenges keeping you up at night
Attribution is a black box
Google says one thing, Facebook says another, and your CRM tells a third story. Last-touch attribution overstates paid channels. Multi-touch models feel like guesswork. You can't confidently say which channels actually drive revenue.
CAC and LTV are unreliable
Finance calculates CAC differently than marketing. LTV models don't account for churn properly. When you present unit economics to the board, you're not sure the numbers are right — and neither is anyone else.
Campaign performance data is siloed
Your data lives in 10+ platforms: Google Ads, Meta, LinkedIn, HubSpot, Salesforce, GA4. Getting a unified view of campaign performance requires a week of spreadsheet work every month. By the time the report is done, it's already stale.
The CFO doesn't trust your numbers
Every budget conversation turns into a debate about methodology. "Are we double-counting conversions?" "What's the real cost per qualified lead?" Without a shared data model, marketing budget discussions become adversarial instead of strategic.
How we solve this for your role
Marketing Attribution That CFOs Trust
We build multi-touch attribution models calibrated against actual revenue data. Not just clicks and conversions — but pipeline contribution and closed revenue by channel. The model finance and marketing both sign off on. Deliverable: Attribution model integrated with your CRM + automated reporting.
CAC/LTV Framework
We create a unified CAC/LTV model that everyone agrees on. Blended and channel-specific CAC, cohorted LTV with proper churn modeling, and payback period analysis. Deliverable: Living CAC/LTV model with automated data refresh.
Marketing Data Warehouse
We consolidate your marketing data into a single source of truth. All channels, all campaigns, all spend — connected to pipeline and revenue. Real-time, not monthly spreadsheets. Deliverable: Unified marketing data model + automated ingestion.
Campaign Analytics & Optimization
We build the analytics layer that shows you — in real time — which campaigns are working and which are burning money. Including incrementality testing to prove true channel impact. Deliverable: Campaign performance dashboards + optimization framework.
From first call to measurable results
Marketing Data Audit + Stakeholder Alignment
We map every data source (ad platforms, CRM, analytics, finance), identify integration gaps, and align marketing and finance on metric definitions. We deliver a Current State Assessment.
Attribution Model + Quick Wins
We build your first attribution model and deliver 3-5 immediate insights: channels that are over/under-invested, campaigns that should be killed or scaled, and quick measurement fixes.
Data Warehouse + Automated Reporting
Marketing data warehouse goes live with automated ingestion from all platforms. Your team gets real-time dashboards they can actually use, with CAC/LTV models built in.
Ongoing Marketing Analytics Support
Monthly retainer for attribution model refinement, campaign analytics, budget optimization, and marketing data strategy. We help you prove ROI to the C-suite every quarter.
How a CMO cut CAC by 35% with proper attribution
A growth-stage company was spending $200K/month on paid acquisition across 6 channels. The CMO suspected some channels were underperforming, but couldn't prove it — attribution was last-touch only, and the CFO questioned every marketing metric. We built a multi-touch attribution model connected to actual closed revenue, consolidated all marketing data into a warehouse, and delivered channel-by-channel ROI analysis. Result: 35% CAC reduction by reallocating budget from channels with attribution inflation to those with proven revenue impact.
What our clients say
"The Valiotti Data team has built an analytics infrastructure for Simple App. They analyzed all data streams, designed a data lake, developed microservices for statistics collection, deployed a Kafka cluster to achieve scalable and fail-safe streaming. Next, they deployed Clickhouse…
“Since about six months, Nikolay and his team are doing tremendous work for us. They're sharp, professional, efficient, and excellent communicators. They managed to bring clarity in a very complex and chaotic environment, with a patient, yet ambitious pace. Nikolay…
“Valiotti Data has enabled us to react much more quickly and appropriately to signals and to improve day-to-day operational outcomes.”
Ready to close your data leadership gap?
Book a 30-minute Data Diagnostic call. We'll assess your situation and give you an honest recommendation.
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