Analytics for
eCommerce & Marketplaces

Leverage data analytics to enhance user experience, boost sales, and streamline operations.

Benefits

Improved Conversion Rates

Pinpoint friction points in cart abandonment, checkout, and navigation to refine product pages and streamline the buying process—leading to more sales and happier customers.

Increased Revenue

Uncover cross-selling and upselling opportunities, optimize pricing, and fine-tune promotions to maximize order value and drive sustainable revenue growth.

Optimized Customer Acquisition & Retention

Optimize marketing spend by tracking CAC and CLV, refining audience segmentation, and personalizing offers to attract high-value customers and build long-term loyalty.

Comprehensive Analytics

Gain a full view of customer behavior, product performance, and market trends. Real-time dashboards enable for data-driven decision-making and operational improvements.

Our Approach

We provide tailored solutions while still following a structured process for effective analytics in eCommerce and marketplace businesses.

1

Define KPIs

We begin by identifying KPIs that matter most and reviewing your existing infrastructure to determine the best approach.
2

Design and Build

Next, we design the architecture of your custom analytics system and build it to start generating valuable reports.
3

Deploy and Optimize

We deploy the system, monitor its performance, and assess its effectiveness to pinpoint areas for improvement.
4

Transfer Knowledge

Finally, we provide documentation and training so you can effectively use your new system and continue optimizing your performance.

Learn How Data Analytics Can Boost Your eCommerce or Marketplace Business

Turn data into actionable insights and unlock growth with our end-to-end analytics solutions for eCommerce.

Roadmap

1

Define

Identify KPIs and analytics solutions to track business performance.
2

Develop

Create a tailored data analytics system to optimize eCommerce operations.
3

Deploy

Provide knowledge and resources to ensure effective use of the new data system to drive business growth.

Sales Reports

Detailed metrics on revenue, product sales, average order value, and conversion rates

Analysis of customer preferences, purchasing patterns, and demographics to refine segmentation and targeting

Tracking customer journeys to identify drop-offs, optimize checkout processes, and reduce cart abandonment

Marketing Reports

Cost Per Lead

Customer Acquisition Cost

Effectiveness of discounts, coupons, and seasonal campaigns

Return on Investment/Return on Marketing Investment

Understanding different customer segments and their purchasing behavior

Key KPIs

Sales & Revenue Performance

Total Revenue

Average Order Value (AOV)

Conversion Rate

Product Sales Trends
Customer Behavior & Retention

Cart Abandonment Rate

CLV

Repeat Purchase Rate

Churn Rate
Marketing & Acquisition Efficiency

CAC

ROMI

CPL

Campaign Effectiveness