eCommerce & Marketplaces
Leverage data analytics to enhance user experience, boost sales, and streamline operations.
- Attribution models that track the full buyer journey
- Inventory demand forecasting with 95%+ accuracy
- Customer LTV prediction by acquisition channel
- Real-time pricing optimization
Why this matters
Improved Conversion Rates
Pinpoint friction points in cart abandonment, checkout, and navigation to refine product pages and streamline the buying process—leading to more sales and happier customers.
Increased Revenue
Uncover cross-selling and upselling opportunities, optimize pricing, and fine-tune promotions to maximize order value and drive sustainable revenue growth.
Optimized Customer Acquisition & Retention
Optimize marketing spend by tracking CAC and CLV, refining audience segmentation, and personalizing offers to attract high-value customers and build long-term loyalty.
Comprehensive Analytics
Gain a full view of customer behavior, product performance, and market trends. Real-time dashboards enable for data-driven decision-making and operational improvements.
Our Approach
We provide tailored solutions while still following a structured process for effective analytics in eCommerce and marketplace businesses.
Define KPIs
We begin by identifying KPIs that matter most and reviewing your existing infrastructure to determine the best approach.
Design and Build
Next, we design the architecture of your custom analytics system and build it to start generating valuable reports.
Deploy and Optimize
We deploy the system, monitor its performance, and assess its effectiveness to pinpoint areas for improvement.
Transfer Knowledge
Finally, we provide documentation and training so you can effectively use your new system and continue optimizing your performance.
Key KPIs
Sales & Revenue Performance
Customer Behavior & Retention
Marketing & Acquisition Efficiency
Operational Analytics
Results we've delivered
A growth-stage D2C brand with $20M in revenue was overspending on bottom-funnel channels due to last-click attribution. We implemented multi-touch…
We helped a Shopify-based store unify data from Shopify, Meta Ads, and Mailchimp into one real-time dashboard—automating reporting, surfacing key…
Implementation Roadmap
Define
Identify KPIs and analytics solutions to track business performance.
Develop
Create a tailored data analytics system to optimize eCommerce operations.
Deploy
Provide knowledge and resources to ensure effective use of the new data system to drive business growth.
Frequently asked questions
What metrics should a marketplace track beyond GMV?
Take rate, supply-demand ratio per category, liquidity (% of listings that transact), repeat purchase rate, time-to-first-transaction for new users, and cohorted revenue per buyer/seller. GMV alone masks unit economics problems.
How do you handle attribution for marketplaces?
We build multi-touch attribution models that track both supply and demand sides separately. For demand: first-touch and last-touch across paid, organic, and referral. For supply: acquisition channel effectiveness and activation funnels unique to seller onboarding.
Can you help optimize our product catalog analytics?
Yes. We build search-to-purchase funnels, category performance trees, inventory velocity scoring, and pricing elasticity models. Typical result: 10-20% increase in conversion rate through data-driven search ranking and recommendation improvements.
What does a marketplace data platform typically cost?
Infrastructure costs (warehouse + tools) typically run $2,000-5,000/month for a mid-stage marketplace. Our engagement to design and build it runs 8-12 weeks. The ROI comes from better take-rate optimization, reduced CAC, and improved seller retention.
Learn How Data Analytics Can Boost Your eCommerce or Marketplace Business
Turn data into actionable insights and unlock growth with our end-to-end analytics solutions for eCommerce.
Book a Discovery Call →