Analytics for EdTech

Get insights to increase marketing efficiency, optimise conversions and boost student retention.

Benefits

Improved Learning Analytics

Low engagement is a common EdTech challenge. We analyze metrics like completion, retention, and acquisition cost to spot weak points and improve content—boosting satisfaction and outcomes.

Increased Revenue

We optimize lead funnels to boost conversions and revenue, while analyzing refund requests to improve retention and address issues early.

Improved Student Acquisition

Tracking CPL and ROMI helps refine strategy and allocate budget to the most effective channels.

End-to-End Analytics

End-to-end analytics tracks the full student journey—from onboarding to completion—spotting bottlenecks and improvement areas.

Our Approach

Although we offer custom solutions, there’s a certain process we follow when developing an analytics infrastructure for an EdTech company.

1

Define KPIs

We begin by identifying KPIs that matter most and reviewing your existing infrastructure to determine the best approach.
2

Design and Build

Next, we design the architecture of your custom analytics system and build it to start generating valuable reports.
3

Deploy and Optimize

We deploy the system, monitor its performance, and assess its effectiveness to pinpoint areas for improvement.
4

Transfer Knowledge

Finally, we provide documentation and training so you can effectively use your new system and continue optimizing your performance.

Learn How Data Analytics Can Help Your EdTech Business

Transform raw data into actionable insights with our end-to-end EdTech analytics solutions

Roadmap

1

Define

Identify KPIs and data solutions to track business performance.
2

Develop

Create a tailored data analytics system.
3

Deploy

Provide knowledge to use the new data system to enhance business performance.

Sales Reports

The data in the dashboards below is randomised and does not disclose any client's sensitive information.

Revenue Report

Total revenue, products sold, conversion rate, average check

Funnel Analysis

Identification of sales bottlenecks, optimal number of leads per salesperson

Sales
Managers’ Performance

Cohort Analysis

Behavior analysis of leads, lead segmentation

Marketing Reports

Overall Marketing Dashboard

CPL

Cost Per Lead

CAC

Customer

Acquisition Cost

ROI/ROMI

Return on Investment/Return on Marketing Investment

Conversion to Leads and Customers

Target Audience Analysis

Student Progress Reports

Completion Rate Analysis

Course completion time prediction, student progress tracking

User Activity

Communication between community managers and students, successful engagement strategy identification

CSAT Studies

Customer Satisfaction (CSAT) score visualization, comparison of results of different study process implementations

Student Enrollment

Course performance, engagement over time

EdTech Companies We’ve Helped

Mentorshow

We helped optimize the data infrastructure to analyze 2x amount of data while decreasing related expenses by 2.5 times.

Refocus

We automated processes and helped increase the revenue by 30% through enhanced reporting.

Justschool

We implemented auto data processing, which resulted in 70% revenue increase and 30% student dropout rate decrease.

“Valiotti Analytics managed to bring clarity in a very complex and chaotic environment, with a patient, yet ambitious pace.”

Leo Dubert

Co-founder, MentorShow
View Case Study

Key KPIs

Sales Analytics

Conversion Rate

Refund Rate

Customer Acquisition Cost (CAC)

Revenue per Student
Product Analytics

Retention Rate

Course Engagement
Marketing Analytics

Customer Acquisition Cost (CAC)

Cost Per Lead (CPL)

Return on Marketing Investment (ROMI)