EdTech
Get insights to increase marketing efficiency, optimise conversions and boost student retention.
- Learner engagement funnels that predict completion
- Content effectiveness scoring by cohort
- Revenue per student metrics across programs
- Retention models that flag at-risk learners early
Why this matters
Improved Learning Analytics
Low engagement is a common EdTech challenge. We analyze metrics like completion, retention, and acquisition cost to spot weak points and improve content—boosting satisfaction and outcomes.
Increased Revenue
We optimize lead funnels to boost conversions and revenue, while analyzing refund requests to improve retention and address issues early.
Improved Student Acquisition
Tracking CPL and ROMI helps refine strategy and allocate budget to the most effective channels.
End-to-End Analytics
End-to-end analytics tracks the full student journey—from onboarding to completion—spotting bottlenecks and improvement areas.
Our Approach
Although we offer custom solutions, there’s a certain process we follow when developing an analytics infrastructure for an EdTech company.
Define KPIs
We begin by identifying KPIs that matter most and reviewing your existing infrastructure to determine the best approach.
Design and Build
Next, we design the architecture of your custom analytics system and build it to start generating valuable reports.
Deploy and Optimize
We deploy the system, monitor its performance, and assess its effectiveness to pinpoint areas for improvement.
Transfer Knowledge
Finally, we provide documentation and training so you can effectively use your new system and continue optimizing your performance.
Key KPIs
Sales Analytics
Product Analytics
Marketing Analytics
Operational Analytics
Results we've delivered
Comprehensive Reports Allow an EdTech Startup to Analyze User Behavior and Refine Its Product Strategy
How Data Visualization Allowed an Ed-Tech Startup to Boost Conversions
Transparent Marketing Budget Allocation for Investment ROI Assessment
Implementation Roadmap
Define
Identify KPIs and data solutions to track business performance.
Develop
Create a tailored data analytics system.
Deploy
Provide knowledge to use the new data system to enhance business performance.
Frequently asked questions
What analytics metrics matter for EdTech platforms?
Learning completion rates, time-to-competency, student engagement scores, instructor effectiveness metrics, content difficulty calibration, and course-to-career outcome tracking. The unique challenge: measuring learning outcomes, not just engagement.
How do you measure learning effectiveness with data?
We build learning analytics models that correlate content interactions (video watch time, quiz attempts, discussion participation) with assessment outcomes. This reveals which content formats drive actual learning vs. passive consumption.
Can you help with enrollment funnel optimization?
Yes. We map the full journey: awareness → landing page → trial/freemium → enrollment → completion → re-enrollment. Key insight areas: where prospects drop off, which content previews convert best, and optimal trial length by learner segment.
Learn How Data Analytics Can Help Your EdTech Business
Transform raw data into actionable insights with our end-to-end EdTech analytics solutions
Book a Discovery Call →