What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you use it.
Cookies We Use
Essential Cookies
| Cookie | Purpose | Duration |
|---|---|---|
| wordpress_sec_* | WordPress authentication (admin only) | Session |
| wp_lang | Language preference | Session |
| v2_cookie_consent | Stores your cookie preferences | 1 year |
Analytics Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes visitors (24h) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Marketing Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| li_fat_id | Advertising attribution | 30 days | |
| _fbp | Meta Pixel | Advertising attribution | 90 days |
Third-Party Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| booking_session | Valiotti Data | Discovery call booking widget | Session |
| __cf_bm | Cloudflare | Bot protection | 30 minutes |
Managing Cookies
You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.
Google Analytics Opt-Out
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Updates
This Cookie Policy may be updated periodically. Last updated: March 2026.
Contact
Questions about cookies? Email nick@valiotti.com