FREE PLAYBOOK
How I built a $360K/year fractional practice — and the playbook that shows you the system.
Senior data professionals have a ceiling problem. Two clients at $8K/month equals your $180K salary, working fewer days. Three at $10K is $360K/year. The blocker isn’t skill. It’s positioning. Here’s the system, free.
Same skills. Different structure.
One employer, one salary, one point of failure. Here’s what changes when you restructure how you sell your time.
Six parts. The full system.
Not theory. The same system that works across 50+ engagements, distilled into what to do today.
Positioning
Three ways data pros sell time. Only one commands $12-20K retainers.
Your ICP
Who actually hires fractional CDOs — and who wastes your time.
The Offer
What you’re really selling, and why it’s not hours.
Pipeline
Warm outreach plus LinkedIn inbound. The two channels that actually work.
Discovery & Proposals
The diagnostic call. The one-page proposal that closes without negotiation.
Month 1
What to do, and what NOT to do, in your first 30 days with a new client.
Built for senior data professionals
Senior Data Engineers
8+ years building pipelines and warehouses. Ready to lead strategy, not just execute.
Analytics Managers
Want to go independent instead of climbing the corporate ladder. Package skills as a premium service.
Data Team Leads
Already managing people. Learn to package leadership into a $10-15K/month fractional practice.
BI Consultants
Great at Metabase, Looker, dbt. Need positioning, pricing, and a sales strategy that fits.
Written by someone doing it now
Nick Valiotti
Fractional CDO · Founder, Valiotti Data
“I started in 2018. My first engagement was $5K/month with a Series A marketplace. They stayed for 14 months. That single client taught me the model — and the system in this playbook is what I’ve built and refined across the 50 engagements since.”
GET THE PLAYBOOK
Read the playbook, free.
50+ pages. Notion doc, no signup. Based on $3M+ earned across 50 engagements. The system, not the theory. Want the 1-on-1 build with feedback? See the Accelerator.