analytics Articles
Data strategy insights, analytics best practices, and lessons from real projects.
Two analysts can look at the same dataset and report numbers that are 2x apart, both correct. The arithmetic mean…
Key Takeaway Your board doesn’t trust your attribution numbers because they shouldn’t — most marketing attribution is a fiction built…
TL;DR Your board doesn’t care about DAU. They care about whether product usage predicts revenue retention and expansion. This post…
Revenue per session. Conversion rate. Average order value. If these three metrics define your e-commerce analytics, you’re optimizing a fraction…
Most SaaS companies track too many metrics and understand too few. They have dashboards showing 40 KPIs, weekly reports running…
The tool you pick matters far less than the data model underneath it. I’ve implemented all three — Metabase, Looker,…
The best data analyst I’ve ever worked with quit her job last month. Not because she was bad at it.…