Data Analytics Blog & Insights
Data strategy insights, analytics best practices, and lessons from real projects.
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Conversion Rate Optimization (CRO) is a digital marketing strategy focused on increasing the percentage of your website visitors who take…
What is conversion rate? Conversion rate is the percentage of visitors who complete a desired action (purchase, signup, download). Formula:…
Most of the “fix our dashboard” engagements we take on start with the same observation: the analysis is fine, the…
How do you know if your SaaS company is truly on the right track? Three words: key performance indicators. In…
What Is Customer Lifetime Value (CLV)? CLV meaning Customer Lifetime Value, refers to the total revenue a business can expect…
A/B testing (also known as split testing) is a method of comparing two versions of something – often a webpage,…
The marketing field is becoming increasingly data-driven and for a good reason. The modern marketing methods like PPC ads, SEO,…
Data has become the backbone of strategic decision-making. But the tool you use to interact with that data? That’s what…
Half of the analytics bugs we see on client engagements trace to a single root cause: one bad data point…
Is it time for Tableau to retire? Sure, Tableau is still considered the industry standard for a reason. But let’s…
What’s the difference between Dataform and dbt? Dataform is Google’s native SQL-based data modeling tool, free for BigQuery users and…
What is Fivetran? Fivetran is an automated data integration platform (ELT) that moves data from 500+ sources (databases, SaaS apps,…
TL;DR, What is Metabase? Metabase is a free, open-source business intelligence (BI) tool launched in 2015 and used by 50,000+…
Metabase is the only BI tool we cheerfully install for a team that has never used BI before. It is…
When it comes to business intelligence tools, Tableau is often the first name that pops up — and with good…
Getting a real analytics system in place, with interactive dashboards and a proper database instead of messy Google Sheets, feels…
Analytics isn’t just about charts and dashboards. It’s a tool that helps leaders, marketers, and product teams make better decisions…
The year ahead is a big one. More companies are recognizing that data is not just a byproduct of their…