Marketing Analytics Consulting Services
Attribution models, channel optimization, and dashboards that connect marketing to revenue
What Is Marketing Analytics Consulting?
Marketing Analytics Consulting helps companies connect marketing spend to business outcomes. Instead of vanity metrics like impressions and clicks, we build systems that track CAC by channel, multi-touch attribution, and true ROAS — so every marketing dollar is accountable.
Why Invest in Marketing Analytics?
Know your true CAC by channel — not just blended averages
Multi-touch attribution that connects first touch to closed revenue
Real-time ROAS dashboards your CMO can actually trust
Marketing mix modeling to optimize budget allocation
Unified tracking across paid, organic, email, and referral channels
A/B test infrastructure that produces statistically valid results
Problems & Solutions
Can't Prove Marketing ROI
We build an end-to-end attribution system that connects ad spend → clicks → leads → opportunities → closed revenue. Using your CRM and ad platform data, we create dashboards that show true ROI by channel, campaign, and content piece — updated daily.
Blended CAC Hides Problems
We implement granular CAC tracking across every acquisition channel. You'll see exactly what each customer costs by channel, campaign, and cohort — including the full funnel from first touch to payment. No more guessing.
UTM & Tracking Chaos
We audit and rebuild your tracking infrastructure: consistent UTM taxonomy, server-side tracking for accuracy, cross-domain tracking, and consent-compliant data collection. The result: reliable data you can actually use for decisions.
Built to remove every barrier
Month-to-Month
No long-term contracts. Stay because the results speak for themselves, not because you're locked in. Cancel with 30 days notice.
NDA from Day One
Your data, strategies, and competitive intelligence stay confidential. Mutual NDA signed before any engagement begins.
First 30 Days Guarantee
If we haven't delivered at least 3 actionable data wins in the first 30 days, the first month is on us. No questions asked.
Your IP, Always
All dashboards, pipelines, documentation, and code belong to you. Full knowledge transfer is built into every engagement.
US & EU Time Zones
Core team operates across EST-PST and CET. Async updates daily. Sync meetings on your schedule, not ours.
Transparent Reporting
Weekly progress updates with measurable outcomes. You'll always know exactly what we're working on and why it matters.
Not sure where to start?
Take our 5-minute CDO Healthcheck. Get a personalized scorecard across data ownership, metrics culture, and trust in data, before committing to anything.
Your data stays secure
Mutual NDA
Signed before any data access. Your competitive intelligence stays confidential.
SOC 2 Compatible
Our processes align with SOC 2 Type II controls. We work within your existing compliance framework.
GDPR & CCPA Ready
All data handling follows privacy regulations. We never store client data on personal devices.
Your Infrastructure
We work inside your systems — your cloud, your tools, your access controls. Nothing leaves your perimeter.
What our clients say
"It has been a pleasure working with Nikolai. First off, he tries to learn about the project in great detail to understand its needs. Secondly, the terms arranged in advance are almost always met, if there are no pitfalls along the way. And thirdly, you can come up to Nikolai with an idea and he knows how to turn it into a real project. That’s my best bet!"
"The Valiotti Data team has built an analytics infrastructure for Simple App. They analyzed all data streams, designed a data lake, developed microservices for statistics collection, deployed a Kafka cluster to achieve scalable and fail-safe streaming. Next, they deployed Clickhouse on AWS servers, as a solution for increased performance, configured marketing reports and analytics for the database, including ROI analysis. We have built a productive сollaborative partnership, our teams share ideas and offer effective solutions to arising challenges. We are very happy with our cooperation!"
The team performed their duties extremely professionally and efficiently. It's worth highlighting their flexible approach to resource allocation. They are ready to quickly allocate additional capacity when workloads increase. With their help, Refocus addressed all of its analytics needs across key departments—from HR to the product department. Thanks to the collaboration with Nick's team, Refocus was able to implement a data-driven approach, which significantly enhanced the efficiency of work and decision-making.
Results we've delivered
A growth-stage D2C brand with $20M in revenue was overspending on bottom-funnel channels due to last-click attribution. We implemented multi-touch attribution, built a marketing data warehouse, and delivered a unified dashboard — reducing CAC by 35% and improving ROAS to 2.1x
Built cohort-level ROAS tracking for a P2P investment platform. Channel-level visibility enabled confident 2-3x scaling of marketing spend with measurable ROI per acquisition channel
Automated role-based dashboards for insurance executives, marketing, and agents. Eliminated 10+ hours/week of manual spreadsheet reporting and created a single source of truth across CRM, Ads, and GA4
We helped a Shopify-based store unify data from Shopify, Meta Ads, and Mailchimp into one real-time dashboard—automating reporting, surfacing key metrics like ROAS and CPA, and enabling faster, data-driven marketing decisions
Regained focus on business KPIs with dashboards transforming data into revenue
Non-expert In-House Team Receives and Acts upon Professional Guidance to Establish Monitoring of Product Insights
Setting up Data Infrastructure to Optimize Marketing Efforts
Analytics Engineering with dbt
How Data Visualization Allowed an Ed-Tech Startup to Boost Conversions
Frequently asked questions
How long does it take to set up marketing attribution?
A basic attribution model (last-touch + first-touch) can be operational in 2-3 weeks if your CRM and ad platform data is accessible. Multi-touch attribution with custom modeling typically takes 4-6 weeks. The key dependency is data quality — if your tracking is clean, we move fast.
Do we need to change our marketing tools?
Usually not. We work with whatever stack you have — Google Ads, Meta, LinkedIn, HubSpot, Salesforce, Marketo, etc. The value comes from connecting these tools properly and building the analytics layer on top, not from switching platforms.
What if our data is messy?
That’s the norm, not the exception. We start with a tracking audit, fix the foundation (UTMs, pixel setup, CRM integration), and then build analytics on clean data. Expect 2-4 weeks of cleanup before reliable dashboards.
How much does marketing analytics consulting cost?
Typical engagements range from $5,000-$12,000/month depending on scope. A focused project (e.g., attribution setup only) can be done as a fixed-price engagement starting at $8,000. We also offer this as part of our Fractional CDO service.
Can you help with marketing analytics if we don't have a data team?
Yes — that’s actually our sweet spot. We build the infrastructure, create the dashboards, document everything, and train your marketing team to maintain it. You don’t need a data engineer on staff to get world-class marketing analytics.
From our blog
How to set up dbt Labs' official MCP server with Claude Code, including a real legacy-project audit story, the read-only pattern, Local vs Remote tradeoffs, and the gotchas dbt Labs has not fixed yet
How to set up Fivetran's official MCP server with Claude Code, with a real client case study (HelpScout to BigQuery), the read-only safety pattern, and the gotchas worth knowing
Practical guide to wiring Google's MCP Toolbox for Databases into Claude Code for BigQuery work. Setup commands, the .mcp.json block, all nine prebuilt BigQuery tools, custom tools.yaml, and how to lock it down for production
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